Varna – Comprehensive Overview of the City, PEST Analysis and Analysis of Key Industries including Technology, Tourism and Hospitality, Construction and Retail

“City Profile – Varna” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Varna city.

Varna is the third largest city in Bulgaria in terms of population after Sofia and Plovdiv. The metropolitan area's fiber-optic network is one of the largest in the country and spreads over 300km with various internet service providers and network operators. The tertiary sector contributed the most to the area’s GVA in 2020, accounting for 72.7% share.

The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.

Scope

– The service sector remains the key contributor to the area’s economy – and the major employer.

– Varna is a key tourist destination for both domestic and international tourists. Strong performance is observed in the retail, construction and real-estate sector with increasing employment, number of building permits issued and building completions.

Reasons to buy

- Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city.

- Analyze and understand the business environment in the city to align your investment and expansion strategies.

- The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure.

- Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.

Table of Contents

Table of Contents

City Snapshot

PEST Analysis

Political

Economic

Social

Technology and Infrastructure

Communications

Internal Transport Networks

Connectivity

Airports

Ports

Business Environment Analysis

Travel and Tourism

Tourism Flows

Hotels

Attractions

Events

Construction and Real Estate

Investment

Real Estate Market

Retail

Retail Market

Consumption, Income and Prices

Appendix

Sources

Further Reading

Ask the Analyst

About MarketLine

Disclaimer

List of Tables

List of Tables

Table 1: Varna metropolitan area – key facts (estimates), 2020

Table 2: Varna metropolitan area – real GDP and real GDP growth, 2000-25

Table 3: Varna metropolitan area – economic growth comparison (Index 2010=100), 2000-25

Table 4: Varna metropolitan area – GDP per capita comparison, 2000-25 (US$)

Table 5: Varna metropolitan area – employment structure, 2000-25 (% of total)

Table 6: Varna metropolitan area – natural population change, 2014-19 (number)

Table 7: Varna metropolitan area – migration, 2014-19 (number)

Table 8: Varna metropolitan area – population comparison, 2000-25 (million)

Table 9: Varna metropolitan area – population by age, 2000-25 (% of total)

Table10: Varna metropolitan area – Varna International Airport, key indicators, 2018-20

Table11: Varna metropolitan area – Port of Varna, key indicators, 2017-19

Table 12: Varna city – office rents, Q3 2020

Table 13: Varna metropolitan area – arrivals in accommodation establishments, 2018-20 (number)

Table 14: Varna metropolitan area – accommodation establishments and bed places, 2018-20 (number)

Table 15: Varna metropolitan area – nights spent in accommodation establishments, 2018-20 (number)

Table 16: Varna metropolitan area – revenue from nights spent in accommodation establishments, 2018-20 (US$ million)

Table 17: Varna metropolitan area – hotel KPIs, 2018-20

List of Figures

List of Figures

Figure 1: Varna metropolitan area – real GDP and real GDP growth, 2000-25

Figure 2: Varna metropolitan area – economic growth comparison (Index 2010=100), 2000-25

Figure 3: Varna metropolitan area – GDP per capita comparison, 2000-25

Figure 4: Varna metropolitan area – employment structure, 2000-25 (% of total)

Figure 5: Varna metropolitan area – population comparison, 2000-25

Figure 6: Varna metropolitan area – population by age, 2000-25 (% of total)

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