Rome – Comprehensive Overview of the City, PEST Analysis and Key Industries Including Technology, Tourism and Hospitality, Construction and Retail

“City Profile – Rome” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Rome.

• The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.

Rome is the largest city in terms of population and the capital city of Italy. Rome metropolitan area, a key European commercial hub, contributed 8.9% to Italy’s GDP in 2023, with significant economic drivers including tourism, IT services, aerospace, finance, and real estate. However, the area’s GDP growth slowed in 2023, mainly due to weak domestic demand, reduced exports, and lower investment.

Scope

Key Findings:

• The service sector remains the key contributor to the Rome metropolitan area’s economy and employment.

• Rome is a key tourist destination for international visitors. The city experienced a 26.7% increase in tourist arrivals from 2022 to 2023, reaching 10.1 million visitors. The city’s appeal to luxury tourists has grown, supported by the opening of new five-star hotels. Additionally, numerous upcoming events are expected to drive even more tourists to the city in the future.

Reasons to buy

Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city.

Analyze and understand the business environment in the city to align your investment and expansion strategies.

The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure.

Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.

Table of Contents

1. City Snapshot

2. PEST Analysis

2.1 Political

2.2 Economic

2.3 Social

3. Technology and Infrastructure

3.1 Communications

3.2 Internal Transport Networks

3.3 Connectivity

3.4 Airport

3.5 Port

4. Business Environment Analysis

5. Travel and Tourism

5.1 Tourism Flows

5.2 Hotels

5.3 Attractions

5.4 Events

6. Construction and Real Estate

6.1 Investment

6.2 Real Estate Market

7. Retail

7.1 Retail Market

7.2 Consumption, Income and Prices

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List of Tables

Table 1: Rome metropolitan area – key facts (estimates), 2023

Table 2: Rome metropolitan area– real GDP and real GDP growth, 2000–30

Table 3: Rome metropolitan area– economic growth comparison (Index 2010=100), 2000–30

Table 4: Rome metropolitan area– GDP per capita comparison, 2000–30 ($)

Table 5: Rome metropolitan area– employment structure, 2000–30 (% of total)

Table 6: Rome metropolitan area – main universities, 2024

Table 7: Rome metropolitan area – population comparison, 2000–30 (million)

Table 8: Rome metropolitan area – population by age, 2000–30 (% of total)

Table 9: Rome metropolitan area – mass transit network indicators, 2022

Table 10: Rome metropolitan area – passenger traffic at Fiumicino airport, 2019–24* (number)

Table 11: Rome metropolitan area – passenger traffic at Ciampino airport, 2019–24* (number)

Table 12: Rome metropolitan area – aircraft movements at airports, 2019–24* (number)

Table 13: Rome metropolitan area – cargo movements at airports, 2019–24* (tons)

Table 14: Rome metropolitan area – Fortune Global 500 companies, 2024

Table 15: Rome metropolitan area – tourist arrivals in all accommodation establishments, 2019– 23 (number)

Table 16: Rome metropolitan area – international tourist arrivals in all accommodation establishments by country of residence, 2019–23 (number)

Table 17: Rome metropolitan area – accommodation establishments’ indicators, 2019–23 (number)

Table 18: Rome metropolitan area – overnight stays in all accommodation establishments, 2019–23 (Number)

Table 19: Rome metropolitan area – overnight stays in hotel and similar establishments, 2019–23 (Number)

Table 20: Rome metropolitan area – average length of stay in types of accommodation establishments, 2019–23 (days)

Table 21: Rome metropolitan area – international overnight stays at all accommodation establishments by country of residence, 2019–23 (Number)

Table 22: Rome metropolitan area – UNESCO World Heritage Sites

Table 23: Rome metropolitan area – MICE and other events

List of Figures

Figure 1: Rome metropolitan area– real GDP and real GDP growth, 2000–30

Figure 2: Rome metropolitan area– economic growth comparison (Index 2010=100), 2000–30

Figure 3: Rome metropolitan area– GDP per capita comparison, 2000–30

Figure 4: Rome metropolitan area– employment structure, 2000–30 (% of total)

Figure 5: Rome metropolitan area – population comparison, 2000–30

Figure 6: Rome metropolitan area – population by age, 2000–30 (% of total)

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