Rome – Comprehensive Overview of the City, PEST Analysis and Key Industries Including Technology, Tourism and Hospitality, Construction and Retail

“City Profile – Rome” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Rome.

The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.

Rome Metropolitan Area is a major European commercial hub, contributing 8.7% of Italy’s GDP in 2025, with nominal GDP rising to EUR196.0 billion (GDP per capita EUR46,096) despite real growth slowing to 0.1% from 0.3% in 2024. Activity was driven by a construction and tourism surge linked to the 2025 Jubilee of Hope—expected to draw 35 million pilgrims—and by steady growth in higher value-added services such as defense, public-sector ICT, and aerospace, supported by EUR530 million in national funding for transport and sustainable mobility upgrades. Looking ahead, real GDP is forecast to expand by 0.9% per year on average in 2026–35 (below Milan, equal to Venice), with services continuing to dominate output and jobs (~87% of GVA and ~88% of employment), while unemployment edges up from 5.51% in 2025 to a projected 5.59% by 2035 as nominal GDP reaches EUR248.2 billion and GDP per capita EUR58,123.

Scope

Rome’s tourism demand is accelerating and shifting upmarket: 11.5 million arrivals in 2024 (+13.5% YoY), led by international visitors (70.7% of arrivals; +17.7% YoY to 8.1 million). Hotels captured 76.3% of arrivals, and the US was the largest source market (1.9 million arrivals). In 2025, demand is increasingly experience-led and higher-value, with the Jubilee supporting longer stays and stronger occupancy.

Major events and policy tailwinds strengthen Rome’s medium-term outlook: the Internazionali BNL d’Italia increased its tourism-driven impact in 2026 (commercial area ~EUR35 million, sponsorship EUR24.6 million, hospitality +48% to EUR6.0 million). Rome is also positioned to benefit from Italy’s wider tourism upswing and enhanced visibility from hosting the WTTC Global Summit (Sept 2025), while ETIAS (expected late 2026) is likely to make travel planning more structured.

Construction and infrastructure investment is rising, led by public projects: Jubilee-linked investment includes ~600 projects totaling EUR4.8 billion, alongside major works such as Metro Line C expansions (including a EUR776 million northern extension contract) and progress on the Rome–Latina highway. The sector is forecast to grow around 2% annually (2026–2035), reaching EUR9.0 billion GVA by 2035, with execution risks from labor shortages, regulatory complexity, and cost pressures.

Reasons to buy

Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city._x000D_

Analyze and understand the business environment in the city to align your investment and expansion strategies. _x000D_

The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure._x000D_

Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.

Table of Contents

City Snapshot

PEST Analysis

Political

Economic

Social

Technology and Infrastructure

Communications

Internal Transport Networks

Connectivity

Airport

Business Environment Analysis

Travel and Tourism

Tourism Flows

Hotels

Attractions

Events

Construction and Real Estate

Investment

Real Estate Market

Retail

Retail Market

Consumption, Income and Prices

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List of Tables

Table 1: Rome metropolitan area – key facts (estimates), 2025

Table 2: Rome metropolitan area– real GDP and real GDP growth, 2000–35

Table 3: Rome metropolitan area– economic growth comparison (Index 2015=100), 2000–35

Table 4: Rome metropolitan area– GDP per capita comparison, 2000–35 ($)

Table 5: Rome metropolitan area– employment structure, 2000–35 (% of total)

Table 6: Rome metropolitan area – main universities, 2025

Table 7: Rome metropolitan area – population indicators, 2020–24

Table 8: Rome metropolitan area – population comparison, 2000–35 (million)

Table 9: Rome metropolitan area – population by age, 2000–35 (% of total)

Table 10: Rome metropolitan area – mass transit network indicators, 2025

Table 11: Rome metropolitan area – passenger movements at Fiumicino airport, 2020–25 (number)

Table 12: Rome metropolitan area – passenger movements at Ciampino airport, 2020–25 (number)

Table 13: Rome metropolitan area – aircraft movements at airport, 2020–25 (number)

Table 14: Rome metropolitan area – cargo movements, 2020–25 (metric tons)

Table 15: Rome metropolitan area – Fortune Global 500 companies, 2025

Table 16: Rome metropolitan area – tourist arrivals in all accommodation establishments, 2020– 24 (number)

Table 17: Rome metropolitan area – visitors in accommodation establishments by country of residence, 2020–24 (number)

Table 18: Rome metropolitan area – accommodation establishments, 2020–24 (number)

Table 19: Rome metropolitan area – overnight stays in all accommodation establishments, 2020–24 (Number)

Table 20: Rome metropolitan area – overnight stays in hotel and similar establishments, 2020–24 (Number)

Table 21: Rome metropolitan area – average length of stay in types of accommodation establishments, 2020–24 (days)

Table 22: Rome metropolitan area – overnight stays at all accommodation establishments by country of residence, 2020–24 (Number)

Table 23: Rome metropolitan area – UNESCO World Heritage Sites

Table 24: Rome metropolitan area – MICE and other events

List of Figures

Figure 1: Rome metropolitan area– real GDP and real GDP growth, 2000–35

Figure 2: Rome metropolitan area– economic growth comparison (Index 2015=100), 2000–35

Figure 3: Rome metropolitan area– GDP per capita comparison, 2000–35

Figure 4: Rome metropolitan area– employment structure, 2000–35 (% of total)

Figure 5: Rome metropolitan area – population comparison, 2000–35

Figure 6: Rome metropolitan area – population by age, 2000–35 (% of total)

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