Energy Drinks in Australia

Energy Drinks in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Australia energy drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The energy drinks market consists of the retail sale of various energy drinks. Energy drinks are defined as soft drinks with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. Energy drinks may also contain B complex group vitamin combinations. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2015 annual average exchange rates.

– The Australian energy drinks market generated total revenues of $805.7m in 2015, representing a compound annual growth rate (CAGR) of 8.4% between 2011 and 2015.

– Market consumption volume increased with a CAGR of 2.6% between 2011 and 2015, reaching a total of 128.6 million liters in 2015.

– Australia is a big consumer of energy drinks and demand for such drinks will remain high. Energy drink companies used different marketing strategies to increase sales such as, tie-ins with gaming partners, sponsorship of cultural events and others.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the energy drinks market in Australia

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the energy drinks market in Australia

– Leading company profiles reveal details of key energy drinks market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Australia energy drinks market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Australia energy drinks market by value in 2015?

- What will be the size of the Australia energy drinks market in 2020?

- What factors are affecting the strength of competition in the Australia energy drinks market?

- How has the market performed over the last five years?

- Who are the top competitiors in Australia's energy drinks market?

Companies mentioned

Monster Beverage Corporation

Red Bull GmbH

Suntory Holdings Limited

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Market volume

Market volume forecast

Geography segmentation

Market share

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market volume

Market Segmentation

Geography segmentation

Market share

Market distribution

Market Outlook

Market value forecast

Market volume forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Monster Beverage Corporation

Red Bull GmbH

Suntory Holdings Limited

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Australia energy drinks market value: $ million, 201115

Table 2: Australia energy drinks market volume: million liters, 201115

Table 3: Australia energy drinks market geography segmentation: $ million, 2015

Table 4: Australia energy drinks market share: % share, by value, 2015

Table 5: Australia energy drinks market distribution: % share, by value, 2015

Table 6: Australia energy drinks market value forecast: $ million, 201520

Table 7: Australia energy drinks market volume forecast: million liters, 201520

Table 8: Monster Beverage Corporation: key facts

Table 9: Monster Beverage Corporation: key financials ($)

Table 10: Monster Beverage Corporation: key financial ratios

Table 11: Red Bull GmbH: key facts

Table 12: Suntory Holdings Limited: key facts

Table 13: Suntory Holdings Limited: key financials ($)

Table 14: Suntory Holdings Limited: key financials (Â¥)

Table 15: Suntory Holdings Limited: key financial ratios

Table 16: Australia size of population (million), 201115

Table 17: Australia gdp (constant 2005 prices, $ billion), 201115

Table 18: Australia gdp (current prices, $ billion), 201115

Table 19: Australia inflation, 201115

Table 20: Australia consumer price index (absolute), 201115

Table 21: Australia exchange rate, 201115

List of Figures

List of Figures

Figure 1: Australia energy drinks market value: $ million, 201115

Figure 2: Australia energy drinks market volume: million liters, 201115

Figure 3: Australia energy drinks market geography segmentation: % share, by value, 2015

Figure 4: Australia energy drinks market share: % share, by value, 2015

Figure 5: Australia energy drinks market distribution: % share, by value, 2015

Figure 6: Australia energy drinks market value forecast: $ million, 201520

Figure 7: Australia energy drinks market volume forecast: million liters, 201520

Figure 8: Forces driving competition in the energy drinks market in Australia, 2015

Figure 9: Drivers of buyer power in the energy drinks market in Australia, 2015

Figure 10: Drivers of supplier power in the energy drinks market in Australia, 2015

Figure 11: Factors influencing the likelihood of new entrants in the energy drinks market in Australia, 2015

Figure 12: Factors influencing the threat of substitutes in the energy drinks market in Australia, 2015

Figure 13: Drivers of degree of rivalry in the energy drinks market in Australia, 2015

Figure 14: Monster Beverage Corporation: revenues & profitability

Figure 15: Monster Beverage Corporation: assets & liabilities

Figure 16: Suntory Holdings Limited: revenues & profitability

Figure 17: Suntory Holdings Limited: assets & liabilities

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