Colgate-Palmolive: Leader in oral hygiene

Colgate-Palmolive is one of the largest consumer products companies with presence in more than 200 countries. The company produces, sells and distributes oral, personal, home care and pet nutrition products and is headquartered in New York, USA.

Scope

Analyzes key strategies used by Colgate-Palmolive and how the company has established its position as a market leader in the oral hygiene industry.

Assesses opportunities for Colgate-Palmolive such as expansion in emerging markets and how this can help drive the company's revenues further.

Looks out how Colgate's Miswak toothpaste has enabled the company to carve a niche for itself.

Assesses how the company has established its position in the teeth whitening industry.

Analyses the competition the company faces from multinational companies, and the strategies used to maintain its position as a market leader.

Reasons to buy

How does Colgate's Miswak toothpaste give the company a competitive edge over its competitors?

What potential threats is Colgate-Palmolive facing?

What factors are fuelling growth in the oral hygiene industry and how can Colgate-Palmolive enhance its position?

How can Colgate-Palmolive use the consumer demand for teeth whitening products to its advantage?

Companies mentioned

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