Cloud Computing in Germany

Cloud Computing in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany cloud computing market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The cloud computing market consists of the Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) segments. Values are calculated based on revenues accrued from these services. Any currency conversions used in this report have been calculated at constant 2014 annual average exchange rates.

The German cloud computing industry is expected to generate total revenues of $3,453.7m in 2015, representing a compound annual growth rate (CAGR) of 33.4% between 2011 and 2015.

The SaaS segment is expected to be the industry's most lucrative in 2015, with total revenues of $2,014.9m, equivalent to 58.3% of the industry's overall value.

Cloud computing has been one of the fastest growing technology sectors in recent years due to the advantages that the industry offers to all types of businesses. Organizations have sought cloud solutions to reduce expenditure, widen productivity and scale, and increase computing power in light of Big Data issues. Germany is one of the leading markets within the European region.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the cloud computing market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the cloud computing market in Germany

Leading company profiles reveal details of key cloud computing market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany cloud computing market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Reasons to buy

What was the size of the Germany cloud computing market by value in 2015?

What will be the size of the Germany cloud computing market in 2020?

What factors are affecting the strength of competition in the Germany cloud computing market?

How has the market performed over the last five years?

What are the main segments that make up Germany's cloud computing market?

Companies mentioned

Amazon.com, Inc.; International Business Machines Corporation; Microsoft Corporation; salesforce.com, inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 17

Degree of rivalry 18

Leading Companies 19

Amazon.com, Inc. 19

International Business Machines Corporation 22

Microsoft Corporation 26

salesforce.com, inc. 30

Macroeconomic Indicators 33

Country Data 33

Methodology 35

Industry associations 36

Related MarketLine research 36

Appendix 37

About MarketLine 37

LIST OF TABLES

Table 1: Germany cloud computing sector value: $ million, 2011-15(e) 8

Table 2: Germany cloud computing sector category segmentation: $ million, 2015(e) 9

Table 3: Germany cloud computing sector geography segmentation: $ million, 2015(e) 10

Table 4: Germany cloud computing sector value forecast: $ million, 2015-20 11

Table 5: Amazon.com, Inc.: key facts 19

Table 6: Amazon.com, Inc.: key financials ($) 20

Table 7: Amazon.com, Inc.: key financial ratios 20

Table 8: International Business Machines Corporation: key facts 22

Table 9: International Business Machines Corporation: key financials ($) 23

Table 10: International Business Machines Corporation: key financial ratios 24

Table 11: Microsoft Corporation: key facts 26

Table 12: Microsoft Corporation: key financials ($) 28

Table 13: Microsoft Corporation: key financial ratios 28

Table 14: salesforce.com, inc.: key facts 30

Table 15: salesforce.com, inc.: key financials ($) 31

Table 16: salesforce.com, inc.: key financial ratios 31

Table 17: Germany size of population (million), 2011-15 33

Table 18: Germany gdp (constant 2005 prices, $ billion), 2011-15 33

Table 19: Germany gdp (current prices, $ billion), 2011-15 33

Table 20: Germany inflation, 2011-15 34

Table 21: Germany consumer price index (absolute), 2011-15 34

Table 22: Germany exchange rate, 2011-15 34

LIST OF FIGURES

Figure 1: Germany cloud computing sector value: $ million, 2011-15(e) 8

Figure 2: Germany cloud computing sector category segmentation: % share, by value, 2015(e) 9

Figure 3: Germany cloud computing sector geography segmentation: % share, by value, 2015(e) 10

Figure 4: Germany cloud computing sector value forecast: $ million, 2015-20 11

Figure 5: Forces driving competition in the cloud computing sector in Germany, 2015 12

Figure 6: Drivers of buyer power in the cloud computing sector in Germany, 2015 13

Figure 7: Drivers of supplier power in the cloud computing sector in Germany, 2015 14

Figure 8: Factors influencing the likelihood of new entrants in the cloud computing sector in Germany, 2015 15

Figure 9: Factors influencing the threat of substitutes in the cloud computing sector in Germany, 2015 17

Figure 10: Drivers of degree of rivalry in the cloud computing sector in Germany, 2015 18

Figure 11: Amazon.com, Inc.: revenues & profitability 21

Figure 12: Amazon.com, Inc.: assets & liabilities 21

Figure 13: International Business Machines Corporation: revenues & profitability 24

Figure 14: International Business Machines Corporation: assets & liabilities 25

Figure 15: Microsoft Corporation: revenues & profitability 28

Figure 16: Microsoft Corporation: assets & liabilities 29

List of Tables

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List of Figures

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