China Wine Market Summary, Competitive Analysis and Forecast to 2029

Wine in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The wine market consists of the sale of still wine, sparkling wine, and fortified wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using the constant annual average 2024 exchange rates.

– The Chinese Wine market recorded revenues of $19,608.0 million in 2024, representing a negative compound annual growth rate (CAGR) of 13.1% between 2019 and 2024.

– Market consumption volumes declined with a negative CAGR of 17.1% between 2019 and 2024, reaching a total of 606.6 million liters in 2024.

– The Chinese wine market recorded sluggish growth during 2019–24 due to the shifting consumer preferences, with younger demographics increasingly favoring alternative alcoholic beverages such as craft beer and spirits.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the wine market in China

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in China

– Leading company profiles reveal details of key wine market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the China wine market with five year forecasts

Reasons to buy

- What was the size of the China wine market by value in 2024?

- What will be the size of the China wine market in 2029?

- What factors are affecting the strength of competition in the China wine market?

- How has the market performed over the last five years?

- What are the main segments that make up China's wine market?

Companies mentioned

Yantai Changyu Pioneer Wine Company Ltd

Dynasty Fine Wine Group Ltd

Tonghua Grape Wine Co., Ltd.

Wei Long Grape Wine Co., Ltd.

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Market volume

1.4. Market volume forecast

1.5. Category segmentation

1.6. Geography segmentation

1.7. Market share

1.8. Market rivalry

1.9. Competitive landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

3.2. Market volume

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

4.3. Market distribution

5 Market Outlook

5.1. Market value forecast

5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share

7.2. Who are the leading players in the Chinese wine market?

7.3. Which companies have been most successful in increasing their market shares during 2019–24?

7.4. Which companies market shares have suffered over the same period?

7.5. What have been the most significant M&A deals in the Chinese wine market during (2021–24)?

8 Company Profiles

8.1. Yantai Changyu Pioneer Wine Company Ltd

8.2. Dynasty Fine Wine Group Ltd

8.3. Tonghua Grape Wine Co., Ltd.

8.4. Wei Long Grape Wine Co., Ltd.

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: China wine market value: $ million, 2019–24

Table 2: China wine market volume: million liters, 2019–24

Table 3: China wine market category segmentation: % share, by value, 2019–24

Table 4: China wine market category segmentation: $ million, 2019-24

Table 5: China wine market geography segmentation: $ million, 2024

Table 6: China wine market distribution: % share, by volume, 2024

Table 7: China wine market value forecast: $ million, 2024–29

Table 8: China wine market volume forecast: million liters, 2024–29

Table 9: China wine market share: % share, by volume, 2024

Table 10: Yantai Changyu Pioneer Wine Company Ltd: Key Facts

Table 11: Yantai Changyu Pioneer Wine Company Ltd: Annual Financial Ratios

Table 12: Yantai Changyu Pioneer Wine Company Ltd: Key Employees

Table 13: Dynasty Fine Wine Group Ltd: Key Facts

Table 14: Dynasty Fine Wine Group Ltd: Annual Financial Ratios

Table 15: Dynasty Fine Wine Group Ltd: Key Employees

Table 16: Tonghua Grape Wine Co., Ltd.: Key Facts

Table 17: Wei Long Grape Wine Co., Ltd.: Key Facts

Table 18: Wei Long Grape Wine Co., Ltd.: Annual Financial Ratios

Table 19: China Size of Population (Million), 2020–24

Table 20: China Real GDP (Constant 2010 Prices, $ Billion), 2020–24

Table 21: China GDP (Current Prices, $ Billion), 2020–24

Table 22: China Inflation, 2020–24

Table 23: China Consumer Price Index (Absolute), 2020–24

Table 24: China Exchange Rate, 2019–24

List of Figures

List of Figures

Figure 1: China wine market value: $ million, 2019–24

Figure 2: China wine market volume: million liters, 2019–24

Figure 3: China wine market category segmentation: $ million, 2019-24

Figure 4: China wine market geography segmentation: % share, by value, 2024

Figure 5: China wine market distribution: % share, by volume, 2024

Figure 6: China wine market value forecast: $ million, 2024–29

Figure 7: China wine market volume forecast: million liters, 2024–29

Figure 8: Forces driving competition in the wine market in China, 2024

Figure 9: Drivers of buyer power in the wine market in China, 2024

Figure 10: Drivers of supplier power in the wine market in China, 2024

Figure 11: Factors influencing the likelihood of new entrants in the wine market in China, 2024

Figure 12: Factors influencing the threat of substitutes in the wine market in China, 2024

Figure 13: Drivers of degree of rivalry in the wine market in China, 2024

Figure 14: China wine market share: % share, by volume, 2024

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