Broadcasting & Cable TV in China

Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2014 annual average exchange rates.

The Chinese broadcasting & cable TV market had total revenues of $36.2bn in 2014, representing a compound annual growth rate (CAGR) of 13.6% between 2010 and 2014.

The TV advertising segment was the market's most lucrative in 2014, with total revenues of $18.7bn, equivalent to 51.6% of the market's overall value.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 17% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $79.4bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Reasons to buy

What was the size of the China broadcasting & cable tv market by value in 2014?

What will be the size of the China broadcasting & cable tv market in 2019?

What factors are affecting the strength of competition in the China broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up China's broadcasting & cable tv market?

Companies mentioned

None

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 17

Degree of rivalry 18

Leading Companies 19

China Central Television 19

Hunan Tv & Broadcast 20

Shanghai Media Group 21

Macroeconomic Indicators 22

Country Data 22

Methodology 24

Industry associations 25

Related MarketLine research 25

Appendix 26

About MarketLine 26

LIST OF TABLES

Table 1: China broadcasting & cable tv market value: $ billion, 201014 8

Table 2: China broadcasting & cable tv market category segmentation: $ billion, 2014 9

Table 3: China broadcasting & cable tv market geography segmentation: $ billion, 2014 10

Table 4: China broadcasting & cable tv market value forecast: $ billion, 201419 11

Table 5: China Central Television: key facts 19

Table 6: Hunan Tv & Broadcast: key facts 20

Table 7: Shanghai Media Group: key facts 21

Table 8: China size of population (million), 201014 22

Table 9: China gdp (constant 2005 prices, $ billion), 201014 22

Table 10: China gdp (current prices, $ billion), 201014 22

Table 11: China inflation, 201014 23

Table 12: China consumer price index (absolute), 201014 23

Table 13: China exchange rate, 201014 23

LIST OF FIGURES

Figure 1: China broadcasting & cable tv market value: $ billion, 201014 8

Figure 2: China broadcasting & cable tv market category segmentation: % share, by value, 2014 9

Figure 3: China broadcasting & cable tv market geography segmentation: % share, by value, 2014 10

Figure 4: China broadcasting & cable tv market value forecast: $ billion, 201419 11

Figure 5: Forces driving competition in the broadcasting & cable tv market in China, 2014 12

Figure 6: Drivers of buyer power in the broadcasting & cable tv market in China, 2014 13

Figure 7: Drivers of supplier power in the broadcasting & cable tv market in China, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in China, 2014 15

Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in China, 2014 17

Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in China, 2014 18

List of Tables

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List of Figures

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