Breakfast Cereals in South Africa

Breakfast Cereals in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the South Africa breakfast cereals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals.

The South African breakfast cereals market had total revenues of $249.1m in 2014, representing a compound annual growth rate (CAGR) of 6.3% between 2010 and 2014.

A breakfast might include coffee with fruit, cereal bars, toast, bagels, cheese, croissants, and yoghurt drinks, amongst many other foods depending on the regional culture.

Market consumption volume increased with a CAGR of 2.9% between 2010-2014, to reach a total of 71.2 million kg in 2014.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in South Africa

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in South Africa

Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the South Africa breakfast cereals market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the South Africa economy

Reasons to buy

What was the size of the South Africa breakfast cereals market by value in 2014?

What will be the size of the South Africa breakfast cereals market in 2019?

What factors are affecting the strength of competition in the South Africa breakfast cereals market?

How has the market performed over the last five years?

Who are the top competitiors in South Africa's breakfast cereals market?

Companies mentioned

Kellogg Company; Pioneer Food Group Limited; Tiger Brands Limited;

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Kellogg Company 22

Pioneer Food Group Limited 25

Tiger Brands Limited 28

Macroeconomic Indicators 31

Country Data 31

Methodology 33

Industry associations 34

Related MarketLine research 34

Appendix 35

About MarketLine 35

LIST OF TABLES

Table 1: South Africa breakfast cereals market value: $ million, 2010-14 8

Table 2: South Africa breakfast cereals market volume: million kg, 2010-14 9

Table 3: South Africa breakfast cereals market category segmentation: $ million, 2014 10

Table 4: South Africa breakfast cereals market geography segmentation: $ million, 2014 11

Table 5: South Africa breakfast cereals market share: % share, by value, 2014 12

Table 6: South Africa breakfast cereals market distribution: % share, by value, 2014 13

Table 7: South Africa breakfast cereals market value forecast: $ million, 2014-19 14

Table 8: South Africa breakfast cereals market volume forecast: million kg, 2014-19 15

Table 9: Kellogg Company: key facts 22

Table 10: Kellogg Company: key financials ($) 23

Table 11: Kellogg Company: key financial ratios 23

Table 12: Pioneer Food Group Limited: key facts 25

Table 13: Pioneer Food Group Limited: key financials ($) 26

Table 14: Pioneer Food Group Limited: key financials (ZAR) 26

Table 15: Pioneer Food Group Limited: key financial ratios 26

Table 16: Tiger Brands Limited: key facts 28

Table 17: Tiger Brands Limited: key financials ($) 29

Table 18: Tiger Brands Limited: key financials (ZAR) 29

Table 19: Tiger Brands Limited: key financial ratios 29

Table 20: South Africa size of population (million), 2010-14 31

Table 21: South Africa gdp (constant 2005 prices, $ billion), 2010-14 31

Table 22: South Africa gdp (current prices, $ billion), 2010-14 31

Table 23: South Africa inflation, 2010-14 32

Table 24: South Africa consumer price index (absolute), 2010-14 32

Table 25: South Africa exchange rate, 2010-14 32

LIST OF FIGURES

Figure 1: South Africa breakfast cereals market value: $ million, 2010-14 8

Figure 2: South Africa breakfast cereals market volume: million kg, 2010-14 9

Figure 3: South Africa breakfast cereals market category segmentation: % share, by value, 2014 10

Figure 4: South Africa breakfast cereals market geography segmentation: % share, by value, 2014 11

Figure 5: South Africa breakfast cereals market share: % share, by value, 2014 12

Figure 6: South Africa breakfast cereals market distribution: % share, by value, 2014 13

Figure 7: South Africa breakfast cereals market value forecast: $ million, 2014-19 14

Figure 8: South Africa breakfast cereals market volume forecast: million kg, 2014-19 15

Figure 9: Forces driving competition in the breakfast cereals market in South Africa, 2014 16

Figure 10: Drivers of buyer power in the breakfast cereals market in South Africa, 2014 17

Figure 11: Drivers of supplier power in the breakfast cereals market in South Africa, 2014 18

Figure 12: Factors influencing the likelihood of new entrants in the breakfast cereals market in South Africa, 2014 19

Figure 13: Factors influencing the threat of substitutes in the breakfast cereals market in South Africa, 2014 20

Figure 14: Drivers of degree of rivalry in the breakfast cereals market in South Africa, 2014 21

Figure 15: Kellogg Company: revenues & profitability 24

Figure 16: Kellogg Company: assets & liabilities 24

Figure 17: Pioneer Food Group Limited: revenues & profitability 27

Figure 18: Pioneer Food Group Limited: assets & liabilities 27

Figure 19: Tiger Brands Limited: revenues & profitability 30

List of Tables

NA

List of Figures

NA

    Pricing

Quick Buy
Add to basket Enquire before buying

Discounts available for multiple purchases.

reportstore@marketline.com
+44 20 7947 2960

Saved reports