Breakfast Cereals in Scandinavia

Breakfast Cereals in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Scandinavia breakfast cereals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals.

The Scandinavian breakfast cereals market had total revenues of $818.2m in 2014, representing a compound annual growth rate (CAGR) of 2.5% between 2010 and 2014.

A breakfast might include coffee with fruit, cereal bars, toast, bagels, cheese, croissants, and yoghurt drinks, amongst many other foods depending on the regional culture.

Market consumption volume increased with a CAGR of 2.5% between 2010-2014, to reach a total of 142.1 million kg in 2014.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in Scandinavia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in Scandinavia

Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia breakfast cereals market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Scandinavia economy

Reasons to buy

What was the size of the Scandinavia breakfast cereals market by value in 2014?

What will be the size of the Scandinavia breakfast cereals market in 2019?

What factors are affecting the strength of competition in the Scandinavia breakfast cereals market?

How has the market performed over the last five years?

Who are the top competitiors in Scandinavia's breakfast cereals market?

Companies mentioned

Cereal Partners Worldwide; Kellogg Company; The Lantmannen Group; PepsiCo, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Cereal Partners Worldwide 22

Kellogg Company 23

The Lantmannen Group 26

PepsiCo, Inc. 27

Methodology 31

Industry associations 32

Related MarketLine research 32

Appendix 33

About MarketLine 33

LIST OF TABLES

Table 1: Scandinavia breakfast cereals market value: $ million, 2010-14 8

Table 2: Scandinavia breakfast cereals market volume: million kg, 2010-14 9

Table 3: Scandinavia breakfast cereals market category segmentation: $ million, 2014 10

Table 4: Scandinavia breakfast cereals market geography segmentation: $ million, 2014 11

Table 5: Scandinavia breakfast cereals market share: % share, by value, 2014 12

Table 6: Scandinavia breakfast cereals market distribution: % share, by value, 2014 13

Table 7: Scandinavia breakfast cereals market value forecast: $ million, 2014-19 14

Table 8: Scandinavia breakfast cereals market volume forecast: million kg, 2014-19 15

Table 9: Cereal Partners Worldwide: key facts 22

Table 10: Kellogg Company: key facts 23

Table 11: Kellogg Company: key financials ($) 24

Table 12: Kellogg Company: key financial ratios 24

Table 13: The Lantmannen Group: key facts 26

Table 14: PepsiCo, Inc.: key facts 27

Table 15: PepsiCo, Inc.: key financials ($) 29

Table 16: PepsiCo, Inc.: key financial ratios 29

LIST OF FIGURES

Figure 1: Scandinavia breakfast cereals market value: $ million, 2010-14 8

Figure 2: Scandinavia breakfast cereals market volume: million kg, 2010-14 9

Figure 3: Scandinavia breakfast cereals market category segmentation: % share, by value, 2014 10

Figure 4: Scandinavia breakfast cereals market geography segmentation: % share, by value, 2014 11

Figure 5: Scandinavia breakfast cereals market share: % share, by value, 2014 12

Figure 6: Scandinavia breakfast cereals market distribution: % share, by value, 2014 13

Figure 7: Scandinavia breakfast cereals market value forecast: $ million, 2014-19 14

Figure 8: Scandinavia breakfast cereals market volume forecast: million kg, 2014-19 15

Figure 9: Forces driving competition in the breakfast cereals market in Scandinavia, 2014 16

Figure 10: Drivers of buyer power in the breakfast cereals market in Scandinavia, 2014 17

Figure 11: Drivers of supplier power in the breakfast cereals market in Scandinavia, 2014 18

Figure 12: Factors influencing the likelihood of new entrants in the breakfast cereals market in Scandinavia, 2014 19

Figure 13: Factors influencing the threat of substitutes in the breakfast cereals market in Scandinavia, 2014 20

Figure 14: Drivers of degree of rivalry in the breakfast cereals market in Scandinavia, 2014 21

Figure 15: Kellogg Company: revenues & profitability 25

Figure 16: Kellogg Company: assets & liabilities 25

Figure 17: PepsiCo, Inc.: revenues & profitability 30

List of Tables

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List of Figures

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