Breakfast Cereals in Canada

Breakfast Cereals in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Canada breakfast cereals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals.

The Canadian breakfast cereals market had total revenues of $1,440.3m in 2014, representing a compound annual growth rate (CAGR) of 1.1% between 2010 and 2014.

A breakfast might include coffee with fruit, cereal bars, toast, bagels, cheese, croissants, and yoghurt drinks, amongst many other foods depending on the regional culture.

Market consumption volume increased with a CAGR of 0.9% between 2010-2014, to reach a total of 200.2 million kg in 2014.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in Canada

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in Canada

Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Canada breakfast cereals market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Canada economy

Reasons to buy

What was the size of the Canada breakfast cereals market by value in 2014?

What will be the size of the Canada breakfast cereals market in 2019?

What factors are affecting the strength of competition in the Canada breakfast cereals market?

How has the market performed over the last five years?

Who are the top competitiors in Canada's breakfast cereals market?

Companies mentioned

General Mills, Inc.; Kellogg Company; PepsiCo, Inc.; Post Holdings, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

General Mills, Inc. 22

Kellogg Company 25

PepsiCo, Inc. 28

Post Holdings, Inc. 32

Macroeconomic Indicators 34

Country Data 34

Methodology 36

Industry associations 37

Related MarketLine research 37

Appendix 38

About MarketLine 38

LIST OF TABLES

Table 1: Canada breakfast cereals market value: $ million, 2010-14 8

Table 2: Canada breakfast cereals market volume: million kg, 2010-14 9

Table 3: Canada breakfast cereals market category segmentation: $ million, 2014 10

Table 4: Canada breakfast cereals market geography segmentation: $ million, 2014 11

Table 5: Canada breakfast cereals market share: % share, by value, 2014 12

Table 6: Canada breakfast cereals market distribution: % share, by value, 2014 13

Table 7: Canada breakfast cereals market value forecast: $ million, 2014-19 14

Table 8: Canada breakfast cereals market volume forecast: million kg, 2014-19 15

Table 9: General Mills, Inc.: key facts 22

Table 10: General Mills, Inc.: key financials ($) 23

Table 11: General Mills, Inc.: key financial ratios 23

Table 12: Kellogg Company: key facts 25

Table 13: Kellogg Company: key financials ($) 26

Table 14: Kellogg Company: key financial ratios 26

Table 15: PepsiCo, Inc.: key facts 28

Table 16: PepsiCo, Inc.: key financials ($) 30

Table 17: PepsiCo, Inc.: key financial ratios 30

Table 18: Post Holdings, Inc.: key facts 32

Table 19: Canada size of population (million), 2010-14 34

Table 20: Canada gdp (constant 2005 prices, $ billion), 2010-14 34

Table 21: Canada gdp (current prices, $ billion), 2010-14 34

Table 22: Canada inflation, 2010-14 35

Table 23: Canada consumer price index (absolute), 2010-14 35

Table 24: Canada exchange rate, 2010-14 35

LIST OF FIGURES

Figure 1: Canada breakfast cereals market value: $ million, 2010-14 8

Figure 2: Canada breakfast cereals market volume: million kg, 2010-14 9

Figure 3: Canada breakfast cereals market category segmentation: % share, by value, 2014 10

Figure 4: Canada breakfast cereals market geography segmentation: % share, by value, 2014 11

Figure 5: Canada breakfast cereals market share: % share, by value, 2014 12

Figure 6: Canada breakfast cereals market distribution: % share, by value, 2014 13

Figure 7: Canada breakfast cereals market value forecast: $ million, 2014-19 14

Figure 8: Canada breakfast cereals market volume forecast: million kg, 2014-19 15

Figure 9: Forces driving competition in the breakfast cereals market in Canada, 2014 16

Figure 10: Drivers of buyer power in the breakfast cereals market in Canada, 2014 17

Figure 11: Drivers of supplier power in the breakfast cereals market in Canada, 2014 18

Figure 12: Factors influencing the likelihood of new entrants in the breakfast cereals market in Canada, 2014 19

Figure 13: Factors influencing the threat of substitutes in the breakfast cereals market in Canada, 2014 20

Figure 14: Drivers of degree of rivalry in the breakfast cereals market in Canada, 2014 21

Figure 15: General Mills, Inc.: revenues & profitability 24

Figure 16: General Mills, Inc.: assets & liabilities 24

Figure 17: Kellogg Company: revenues & profitability 27

Figure 18: Kellogg Company: assets & liabilities 27

Figure 19: PepsiCo, Inc.: revenues & profitability 31

List of Tables

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List of Figures

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