Boohoo: How a market stall became an international fashion empire
- Pages: 21
- Published: July 2018
- Report Code: ML00028-042
Although Boohoo has been on the online fashion retail scene since 2006, the company has stood out for its exponential growth in recent years, which has seen it become an international fashion empire. This case study explores the key ways the company has fueled such strong growth, from its streamlined supply chain, to its mastery at digital marketing. Although challenges lie ahead in the competitive online retail market, the future remains bright for Boohoo, which currently shows no signs of slowing down.
Key Questions Answered:
– How is Boohoo growing so quickly?
– How does the company benefit from its supply chain?
– What impact has social media marketing had?
– How does the company interact with its target audience?
– What could potentially threaten the company's growth in the future?
Scope
– In 2006, Mahmood Kamani and Carol Kane co-founded Boohoo, 12 years later the company is worth a staggering £2.3bn ($2.9bn). The company has benefited from the rise of the online retail market and the consumer demand for fast and affordable fashion, whi
Reasons to buy
- Examine the strong growth of Boohoo in the online fashion retail market.- Look at the benefits of the company's supply chain.
- Assess the power of social media marketing.
- Analyze the ways the company engages with Millennial and Generation X consumer
Table of Contents
List of Figures
Pricing
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