Australia Software Market Summary, Competitive Analysis and Forecast to 2029

Software in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– Software market encompasses applications used for business operations (e.g., ERP, CRM, etc.), as well as infrastructure software that manages IT systems and operations. The market value represents the revenue generated from sales and subscriptions of various software packages and offerings. It includes both signed deals that remain under contract and the annual revenues associated with new contracts signed within a specific calendar year. This excludes sales opportunities for third-party service providers.

– The Australian software market recorded revenues of $21.0 billion in 2024, representing a compound annual growth rate (CAGR) of 10.5% between 2019 and 2024.

– The business process applications segment accounted for the market's largest proportion in 2024, with total revenues of $5.1 billion, equivalent to 24.5% of the market's overall value.

– In 2024, the Australian software market recorded an annual growth of 13.8%. The growth is attributed to the accelerating digital transformation among small and medium-sized enterprises (SMEs).

Scope

– Save time carrying out entry-level research by identifying the size, growth, and leading players in the software market in Australia

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the software market in Australia

– Leading company profiles reveal details of key software market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Australia software market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Australia software market by value in 2024?

- What will be the size of the Australia software market in 2029?

- What factors are affecting the strength of competition in the Australia software market?

- How has the market performed over the last five years?

- How large is Australia’s software market in relation to its regional counterparts?

Companies mentioned

Microsoft Corp

Oracle Corp

International Business Machines Corp

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What strategies do the leading players follow?

7.3. What are the recent developments in the market?

8 Company Profiles

8.1. Microsoft Corp

8.2. Oracle Corp

8.3. International Business Machines Corp

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: Australia software market value: $ million, 2019–24

Table 2: Australia software market category segmentation: % share, by value, 2019–24

Table 3: Australia software market category segmentation: $ million, 2019-24

Table 4: Australia software market geography segmentation: $ million, 2024

Table 5: Australia software market value forecast: $ million, 2024–29

Table 6: Microsoft Corp: Key Facts

Table 7: Microsoft Corp: Annual Financial Ratios

Table 8: Microsoft Corp: Key Employees

Table 9: Microsoft Corp: Key Employees Continued

Table 10: Microsoft Corp: Key Employees Continued

Table 11: Oracle Corp: Key Facts

Table 12: Oracle Corp: Annual Financial Ratios

Table 13: Oracle Corp: Key Employees

Table 14: Oracle Corp: Key Employees Continued

Table 15: International Business Machines Corp: Key Facts

Table 16: International Business Machines Corp: Annual Financial Ratios

Table 17: International Business Machines Corp: Key Employees

Table 18: International Business Machines Corp: Key Employees Continued

Table 19: Australia Size of Population (Million), 2020–24

Table 20: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020–24

Table 21: Australia GDP (Current Prices, $ Billion), 2020–24

Table 22: Australia Inflation, 2020–24

Table 23: Australia Consumer Price Index (Absolute), 2020–24

Table 24: Australia Exchange Rate, 2019–24

List of Figures

List of Figures

Figure 1: Australia software market value: $ million, 2019–24

Figure 2: Australia software market category segmentation: $ million, 2019-24

Figure 3: Australia software market geography segmentation: % share, by value, 2024

Figure 4: Australia software market value forecast: $ million, 2024–29

Figure 5: Forces driving competition in the software market in Australia, 2024

Figure 6: Drivers of buyer power in the software market in Australia, 2024

Figure 7: Drivers of supplier power in the software market in Australia, 2024

Figure 8: Factors influencing the likelihood of new entrants in the software market in Australia, 2024

Figure 9: Factors influencing the threat of substitutes in the software market in Australia, 2024

Figure 10: Drivers of degree of rivalry in the software market in Australia, 2024

    Pricing

Quick Buy
Add to basket Enquire before buying

Discounts available for multiple purchases.

reportstore@marketline.com
+44 20 7947 2960

Saved reports