Air Fresheners in Germany

Air Fresheners in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany air fresheners market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The air fresheners market consists of the retail sales of continuous air fresheners, electrical air fresheners, car air fresheners, and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.

The German air fresheners market had total revenues of $542.6m in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.

Private label air fresheners have a relatively small overall market share in revenue terms, whereas brands like Air Wick and Brise collectively command higher sales.

Market consumption volume increased with a CAGR of 3.4% between 2010-2014, to reach a total of 119.1 million units in 2014.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the air fresheners market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the air fresheners market in Germany

Leading company profiles reveal details of key air fresheners market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany air fresheners market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

Reasons to buy

What was the size of the Germany air fresheners market by value in 2014?

What will be the size of the Germany air fresheners market in 2019?

What factors are affecting the strength of competition in the Germany air fresheners market?

How has the market performed over the last five years?

Who are the top competitiors in Germany's air fresheners market?

Companies mentioned

Jeyes Group Ltd; The Procter & Gamble Company; Reckitt Benckiser Group plc; S.C. Johnson & Son, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Jeyes Group Ltd 22

The Procter & Gamble Company 23

Reckitt Benckiser Group plc 26

S.C. Johnson & Son, Inc. 30

Macroeconomic Indicators 31

Country Data 31

Methodology 33

Industry associations 34

Related MarketLine research 34

Appendix 35

About MarketLine 35

LIST OF TABLES

Table 1: Germany air fresheners market value: $ million, 2010-14 8

Table 2: Germany air fresheners market volume: million units, 2010-14 9

Table 3: Germany air fresheners market category segmentation: $ million, 2014 10

Table 4: Germany air fresheners market geography segmentation: $ million, 2014 11

Table 5: Germany air fresheners market share: % share, by value, 2014 12

Table 6: Germany air fresheners market distribution: % share, by value, 2014 13

Table 7: Germany air fresheners market value forecast: $ million, 2014-19 14

Table 8: Germany air fresheners market volume forecast: million units, 2014-19 15

Table 9: Jeyes Group Ltd: key facts 22

Table 10: The Procter & Gamble Company: key facts 23

Table 11: The Procter & Gamble Company: key financials ($) 24

Table 12: The Procter & Gamble Company: key financial ratios 24

Table 13: Reckitt Benckiser Group plc: key facts 26

Table 14: Reckitt Benckiser Group plc: key financials ($) 27

Table 15: Reckitt Benckiser Group plc: key financials (£) 27

Table 16: Reckitt Benckiser Group plc: key financial ratios 28

Table 17: S.C. Johnson & Son, Inc.: key facts 30

Table 18: Germany size of population (million), 2010-14 31

Table 19: Germany gdp (constant 2005 prices, $ billion), 2010-14 31

Table 20: Germany gdp (current prices, $ billion), 2010-14 31

Table 21: Germany inflation, 2010-14 32

Table 22: Germany consumer price index (absolute), 2010-14 32

Table 23: Germany exchange rate, 2010-14 32

LIST OF FIGURES

Figure 1: Germany air fresheners market value: $ million, 2010-14 8

Figure 2: Germany air fresheners market volume: million units, 2010-14 9

Figure 3: Germany air fresheners market category segmentation: % share, by value, 2014 10

Figure 4: Germany air fresheners market geography segmentation: % share, by value, 2014 11

Figure 5: Germany air fresheners market share: % share, by value, 2014 12

Figure 6: Germany air fresheners market distribution: % share, by value, 2014 13

Figure 7: Germany air fresheners market value forecast: $ million, 2014-19 14

Figure 8: Germany air fresheners market volume forecast: million units, 2014-19 15

Figure 9: Forces driving competition in the air fresheners market in Germany, 2014 16

Figure 10: Drivers of buyer power in the air fresheners market in Germany, 2014 17

Figure 11: Drivers of supplier power in the air fresheners market in Germany, 2014 18

Figure 12: Factors influencing the likelihood of new entrants in the air fresheners market in Germany, 2014 19

Figure 13: Factors influencing the threat of substitutes in the air fresheners market in Germany, 2014 20

Figure 14: Drivers of degree of rivalry in the air fresheners market in Germany, 2014 21

Figure 15: The Procter & Gamble Company: revenues & profitability 25

Figure 16: The Procter & Gamble Company: assets & liabilities 25

Figure 17: Reckitt Benckiser Group plc: revenues & profitability 28

List of Tables

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List of Figures

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