Advertising in Japan

Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Japan advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The advertising industry consists of agencies providing advertising, including display advertising, services.

– The Japanese advertising industry generated total revenues of $6,668.2m in 2016, representing a compound annual growth rate (CAGR) of 1.6% between 2012 and 2016.

– Japanese adverts are less about the product themselves but are instead used to create a story and a long lasting memory in the mind of the customer.

– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $1,803.8m, equivalent to 27.1% of the industry's overall value.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Japan

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts

Reasons to buy

- What was the size of the Japan advertising market by value in 2016?

- What will be the size of the Japan advertising market in 2021?

- What factors are affecting the strength of competition in the Japan advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Japan's advertising market?

Companies mentioned

Asatsu-DK Inc.

Dentsu, Inc.

Hakuhodo DY Holdings Inc.

WPP plc

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Asatsu-DK Inc.

Dentsu, Inc.

Hakuhodo DY Holdings Inc.

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Japan advertising industry value: $ million, 201216

Table 2: Japan advertising industry category segmentation: $ million, 2016

Table 3: Japan advertising industry geography segmentation: $ million, 2016

Table 4: Japan advertising industry value forecast: $ million, 201621

Table 5: Asatsu-DK Inc.: key facts

Table 6: Asatsu-DK Inc.: key financials ($)

Table 7: Asatsu-DK Inc.: key financials (Â¥)

Table 8: Asatsu-DK Inc.: key financial ratios

Table 9: Dentsu, Inc.: key facts

Table 10: Dentsu, Inc.: key financials ($)

Table 11: Dentsu, Inc.: key financials (Â¥)

Table 12: Dentsu, Inc.: key financial ratios

Table 13: Hakuhodo DY Holdings Inc.: key facts

Table 14: Hakuhodo DY Holdings Inc.: key financials ($)

Table 15: Hakuhodo DY Holdings Inc.: key financials (Â¥)

Table 16: Hakuhodo DY Holdings Inc.: key financial ratios

Table 17: WPP plc: key facts

Table 18: WPP plc: key financials ($)

Table 19: WPP plc: key financials (£)

Table 20: WPP plc: key financial ratios

Table 21: Japan size of population (million), 201216

Table 22: Japan gdp (constant 2005 prices, $ billion), 201216

Table 23: Japan gdp (current prices, $ billion), 201216

Table 24: Japan inflation, 201216

Table 25: Japan consumer price index (absolute), 201216

Table 26: Japan exchange rate, 201216

List of Figures

List of Figures

Figure 1: Japan advertising industry value: $ million, 201216

Figure 2: Japan advertising industry category segmentation: % share, by value, 2016

Figure 3: Japan advertising industry geography segmentation: % share, by value, 2016

Figure 4: Japan advertising industry value forecast: $ million, 201621

Figure 5: Forces driving competition in the advertising industry in Japan, 2016

Figure 6: Drivers of buyer power in the advertising industry in Japan, 2016

Figure 7: Drivers of supplier power in the advertising industry in Japan, 2016

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2016

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Japan, 2016

Figure 10: Drivers of degree of rivalry in the advertising industry in Japan, 2016

Figure 11: Asatsu-DK Inc.: revenues & profitability

Figure 12: Asatsu-DK Inc.: assets & liabilities

Figure 13: Dentsu, Inc.: revenues & profitability

Figure 14: Dentsu, Inc.: assets & liabilities

Figure 15: Hakuhodo DY Holdings Inc.: revenues & profitability

Figure 16: Hakuhodo DY Holdings Inc.: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

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