Advertising in Canada

Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Canada advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The advertising industry consists of agencies providing advertising, including display advertising, services.

The Canadian advertising industry had total revenues of $1,083.9m in 2014, representing a compound annual growth rate (CAGR) of 4.6% between 2010 and 2014.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $237.8m, equivalent to 21.9% of the industry's overall value.

The performance of the industry is forecast to follow a similar pattern with an anticipated CAGR of 4.6% for the five-year period 2014 – 2019, which is expected to drive the industry to a value of $1,357.5m by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Canada

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Canada

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Canada economy

Reasons to buy

What was the size of the Canada advertising market by value in 2014?

What will be the size of the Canada advertising market in 2019?

What factors are affecting the strength of competition in the Canada advertising market?

How has the market performed over the last five years?

Companies mentioned

Dentsu, Inc., Omnicom Group, Inc. and WPP plc

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Dentsu, Inc. 18

Omnicom Group, Inc. 22

WPP plc 25

Macroeconomic Indicators 29

Country Data 29

Methodology 31

Industry associations 32

Related MarketLine research 32

Appendix 33

About MarketLine 33

LIST OF TABLES

Table 1: Canada advertising industry value: $ million, 201014 8

Table 2: Canada advertising industry category segmentation: $ million, 2014 9

Table 3: Canada advertising industry geography segmentation: $ million, 2014 10

Table 4: Canada advertising industry value forecast: $ million, 201419 11

Table 5: Dentsu, Inc.: key facts 18

Table 6: Dentsu, Inc.: key financials ($) 19

Table 7: Dentsu, Inc.: key financials (Â¥) 19

Table 8: Dentsu, Inc.: key financial ratios 20

Table 9: Omnicom Group, Inc.: key facts 22

Table 10: Omnicom Group, Inc.: key financials ($) 23

Table 11: Omnicom Group, Inc.: key financial ratios 23

Table 12: WPP plc: key facts 25

Table 13: WPP plc: key financials ($) 26

Table 14: WPP plc: key financials (£) 27

Table 15: WPP plc: key financial ratios 27

Table 16: Canada size of population (million), 201014 29

Table 17: Canada gdp (constant 2005 prices, $ billion), 201014 29

Table 18: Canada gdp (current prices, $ billion), 201014 29

Table 19: Canada inflation, 201014 30

Table 20: Canada consumer price index (absolute), 201014 30

Table 21: Canada exchange rate, 201014 30

LIST OF FIGURES

Figure 1: Canada advertising industry value: $ million, 201014 8

Figure 2: Canada advertising industry category segmentation: % share, by value, 2014 9

Figure 3: Canada advertising industry geography segmentation: % share, by value, 2014 10

Figure 4: Canada advertising industry value forecast: $ million, 201419 11

Figure 5: Forces driving competition in the advertising industry in Canada, 2014 12

Figure 6: Drivers of buyer power in the advertising industry in Canada, 2014 13

Figure 7: Drivers of supplier power in the advertising industry in Canada, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2014 15

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Canada, 2014 16

Figure 10: Drivers of degree of rivalry in the advertising industry in Canada, 2014 17

Figure 11: Dentsu, Inc.: revenues & profitability 20

Figure 12: Dentsu, Inc.: assets & liabilities 21

Figure 13: Omnicom Group, Inc.: revenues & profitability 24

Figure 14: Omnicom Group, Inc.: assets & liabilities 24

Figure 15: WPP plc: revenues & profitability 27

Figure 16: WPP plc: assets & liabilities 28

List of Tables

NA

List of Figures

NA

    Pricing

Quick Buy
Add to basket Enquire before buying

Discounts available for multiple purchases.

reportstore@marketline.com
+44 20 7947 2960

Saved reports