Sonic Corp. – Strategy, SWOT and Corporate Finance Report

Sonic Corp. – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360Ëš view of the company.

Sonic Corp (Sonic) is a drive-in restaurant operator based in the US. It was founded by Troy Smith as Top Hat Drive-In in 1950 and was renamed to Sonic in 1959. As of August 31, 2014 the company operates more than 3,518 drive-in restaurants including 391 the company operated and 3,127 franchise operated restaurants throughout the US, which makes it the largest drive-in restaurant chain in the US. The company’s menu features frozen desserts, sandwiches, hamburgers, salads, wraps, beverages and burritos among others. Sonic operates through two reportable divisions: company drive-ins and franchise drive-ins. The company’s restaurants serve around three million customers every day with every order is prepared fresh and made to order. Sonic is headquartered in Oklahoma City, Oklahoma, the US.

In November 2014, the company announced the opening of its new Culinary Innovation Center, a state-of-the-art venue where Sonic's culinary experts will test ideas, equipment, recipes and products to create the distinct drinks, snacks, entrees and desserts. The new facility is an important component in fueling the company's overall growth strategy including its goal of 1,000 new drive-ins in 10 years.

Scope

– Detailed information on Sonic Corp. required for business and competitor intelligence needs.

– A study of the major internal and external factors affecting Sonic Corp. in the form of a SWOT analysis.

– An in-depth view of the business model of Sonic Cor

Reasons to buy

- Gain understanding of Sonic Corp. and the factors that influence its strategies.

- Track strategic initiatives of the company and latest corporate news and actions.

- Assess Sonic Corp. as a prospective partner, vendor or supplier.

- Support sales activ

Companies mentioned

Sonic Corp.

Table of Contents

Table of Contents

Company Snapshot

Sonic Corp.: Company Overview

Sonic Corp.: Overview and Key Facts

Sonic Corp.: Overview

Sonic Corp.: Key Facts

Sonic Corp.: Key Employees

Sonic Corp.: Key Employee Biographies

Sonic Corp.: Major Products and Services

Sonic Corp.: Company History

Sonic Corp.: Management Statement

Sonic Corp.: Locations and Subsidiaries

Sonic Corp.: Key Competitors

Sonic Corp.: Company Analysis

Sonic Corp.: Business Description

Sonic Corp.: SWOT Analysis

Sonic Corp.: SWOT Overview

Sonic Corp.: Strengths

Sonic Corp.: Weaknesses

Sonic Corp.: Opportunities

Sonic Corp.: Threats

Sonic Corp.: Recent Developments

Sonic Corp.: News and Events Summary

Sonic Corp.: Business Expansion

Sonic Corp.: Corporate Governance

Sonic Corp.: Financial Performance

Sonic Corp.: Strategy and Operations

Appendix

Contact Us

Methodology

Definitions

About MarketLine

List of Tables

List of Tables

Table 1: Sonic Corp.: Key Facts

Table 2: Sonic Corp.: Key Employees

Table 3: Sonic Corp.: Locations and Subsidiaries

Table 4: Sonic Corp.: Key Competitors

Table 5: Sonic Corp.: News and Events Summary

Table 6: Sonic Corp.: Business Expansion

Table 7: Sonic Corp.: Corporate Governance

Table 8: Sonic Corp.: Financial Performance

Table 9: Sonic Corp.: Strategy and Operations

List of Figures

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    Pricing

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